Amber started as the internal system a brand's own operators built because nothing else fit.
The Amber teamProduct notes / 2026
Before Amber, our founder Dominique Oliver built Amaro, a digitally-native fashion brand, from a first production run to millions of customers. The storefront had world-class software. The operation behind it ran on spreadsheets, inboxes, and heroics.
The gap nobody was building for
Commerce software got very good at selling. The work that happens before a product reaches the shelf stayed manual: comparing quotes that are not really comparable, chasing a factory for a date, reconciling an invoice against what actually arrived.
That work is where the margin is, and it was running on tools that were never designed for it.
An internal system first
Amber began as the system Amaro's operators built for themselves. One product record from concept to shelf. Quotes that compare honestly. Purchase orders that update themselves. Freight that answers before the customer asks.
It existed because the team needed it, not because it was a product idea.
Designed from the chair, not the whiteboard
A decade of running a vertical brand end to end, product development, sourcing, logistics, and the technology underneath all of it, is the difference you feel in how Amber is shaped. The exceptions it handles are the ones that actually happen. The decisions it escalates are the ones a person really has to make.
Dominique leads the company from Palo Alto, still closer to purchase orders than to slide decks.
